A franchise solves many of the challenges that entrepreneurs face when taking the plunge and becoming their own boss. The turnkey nature of the business gives the owner instant credibility through training, marketing support, professional branding, guidance, and the ability to be up and operating more quickly than if going it alone. While independent businesses may have had to close last year because they couldn’t adapt to the changes from the pandemic, many franchised businesses were able to weather the storm because of the larger support and resource system a franchise provides.
As a franchisee, you are in business for yourself but not by yourself. This idea appeals to many people who were laid off or furloughed and felt powerless when they heard the news. And while no business is 100% recession or pandemic proof, home care franchises have been historically resistant to the volatility of the market. This has been especially true over the past 18 months as people are spending more time AND money at home.