Chief Marketing Officer
Ultra Pool Care Squad
Franchise success has been a hallmark of Alex’s career for more than 20 years. This includes corporate experience serving as Director of Field Marketing at Bob Evans Restaurants, and as a Regional Marketing Manager at McDonald’s, Wendy’s and Firehouse Subs. On the agency side, he has guided regional co-ops for Domino’s Pizza, national activities for Hallmark Gold Crown retailers, and was part of the historical effort introducing the “$5 Footlong” for Subway Restaurants.
He was also involved in building Blockbuster Video when it was defining what “America’s Family Video Store” meant, helping to consolidate an industry and creating a new standard within the industry. It is an effort that he is excited about doing once again with Ultra Pool Care Squad.
Joining Leisure Pools in January 2017, he became the company’s first Chief Marketing Officer tasked with converting the company from a strict manufacturer mindset to a company focused on brand identity and customer service. Today, the company has morphed into Explore Industries, an international powerhouse that is nearing 100,000 pools sold around the world through the efforts of seven industry-leading brands.
Building upon this foundation, Alex welcomes the challenge of creating another internationally renowned brand. He is most excited about the opportunity to work with motivated entrepreneurs who are committed to keeping families safer and healthier by providing the highest level of swimming pool and spa service and care.
Feel free to contact Alex at: