Chief Operating Officer
Pool Care Franchise

With a foundation built upon customer service and dealer growth, there is no one more qualified to lead Ultra Pool Care Squad than Amy Lawhorne. Her knowledge, experience and enthusiasm has been instrumental in developing the Ultra Pool Care Squad brand and in setting the stage for success.

Prior to accepting the challenge of developing the Ultra Pool Care Squad, Amy was the Chief Operating Officer for Authority Brands which is a leading franchisor of 12 home-service franchise brands. Her major role was shepherding The Mosquito Squad into becoming known as the world’s most trusted mosquito elimination franchise. In addition, she served as the COO for sweetFrog Frozen Yogurt with responsibility for more than 350 franchised locations.

The cornerstone of her career has been 21 years within the Dairy Queen organization culminating as the Director of Operations. Her ability to focus on details, leadership, and delivering customer service are assets that have proven invaluable in building today’s Ultra Pool Care Squad.

Franchise Sales Manager
Franchise Business Group

You only have need one look to understand the creativity, energy, and passion that Robert brings to Ultra Pool Care Squad. What you may not realize is his commitment to helping franchisees enjoy success and realize their dreams.

As a business owner himself (of a photography studio,) he understands the demands of owning a business and the value that comes within working within a franchise architecture. He has participated in all avenues of franchising, working as a broker and developer (Franchise Biz,) and serving as the Franchise Director for companies such as The Casual Pint, PM CPA, the AtWork Group, Fantastic Sams and Sports Clips.

Closing in on 25 years of franchise experience, Robert has been actively involved in strategic planning, marketing, real estate, finance, legal and even international business. Over this period, he has supported more than 1,000 franchises get established. It is this knowledge and experience that he brings for the Ultra Pool Care Squad membership.
The only thing that Robert may be more passionate about is his love of competitive ballroom dancing which allows him to stay light on his feet but also showcases his ability to be a strong partner.

Franchise Training Manager
Franchise Business Group

There is no one more important within a franchise organization than the Training Manager. That is why we are fortunate to have a talented professional that is Toni McDivitt leading our efforts in this area.

She has built all our training materials to create a unified system that clearly sets Ultra Pool Care Squad as the leader within the industry. It is a program that is easy to understand, easy to learn and easy to execute. Yet, it still provides for opportunities for franchisees to provide valuable input that allow our programs to improve.

Toni has unique experience within the home services sector having served as the Director of Training at Guy Roofing for over four years. Within the restaurant industry, she led the training team at Bertucci’s. She also has extensive experience within the hospitality industry within Hollywood Casino, Shaner Hotels and LTD Management.

The hallmark of Toni’s efforts is the personal attention she provides to each franchise organization to make sure that they have the knowledge they need to be successful and to ensure that our team members are ready to fight grime one pool at a time.