Serving in the military requires one to learn a variety of skills. Franchises require specific standards to be in compliance with the brand. This is not new territory for a veteran, who is accustomed to working for the greater good of a larger entity, which, in this case, would be for the franchisor or parent company. While these skills can be found in many hard-working individuals, they are often exponentially increased in veterans for many reasons.
First of all, veterans are accustomed to rigorous training. As soldiers, such training prepares them for almost any situation or challenge. It fuels discipline and motivates them to give their all in whatever they do. Therefore, participating in franchise training will be something they will enthusiastically approach and embrace.
Secondly, veterans are accustomed to learning new things, leading, and adapting to any given situation. No matter their rank when they served, veterans constantly honed their areas of expertise and were continually in the process of working tirelessly towards the next level of responsibility.
Thirdly, veterans are well-equipped with the leadership skills necessary to successfully operate a franchise. Resilient, confident, assertive, and honorable are just a few of the character traits that come to mind. After coming off a value-based experience in the military, veterans tend to gravitate towards work that gives them deep meaning and purpose and that will make a significant impact.
But let’s take a deeper dive into five of the top skills of veterans that make them a great franchisee.